Lou Shuman

Lou Shuman

DMD, CAGS, Moderator

Marketing Your Practice

Friday, September 29  |  3:30 p.m. - 5:30 p.m.

The greatest impact to the dental practice recently has not been a new dental procedure, nor a new product, but the impact the internet is having on dentistry. In dentistry alone in 2015, 314,000,000 consumers searched for dental knowledge and dental practice selections.

In this course you will learn how to use the newest and most effective search engine tools to maximize visibility; key features to maintain your website as the hub of your online presence; and the importance of mobile.

About Lou Shuman

Dr. Shuman is personally known for his expertise in internet strategy, emerging technologies, e-learning applications, and digital marketing methods. Highly respected in the dental corporate and education community, he is the President and CEO of Cellerant Consulting Group with clients including a number of KaVo Kerr Group (KKG) companies, Oracare, WEO Media, ZQuiet, HR for Health, MMG Fusion, and Vanguard Dental Partners. He is the Chairman of the Technology Advisory Board at WEO Media, a Venturer in Residence at Harvard’s Innovation Lab, and on the Clinical Advisory and Editorial Boards at Dentistry Today, Inside Dentistry, Dental Products Report, Dental Practice Report, Orthodontic Practice US, The Progressive Dentist, and Seattle Sleep Education LLC. He is the Managing Editor of Dental Sleep Practice and Orthodontic Practice US Journals, and the only dentist who has been selected both as a "Top CE Leader in Dentistry" and a "Leader in Dental Consulting" by Dentistry Today magazine. Dr. Shuman served as President of Pride Institute for six years and Vice President of Clinical Education and Strategic Relations at Align Technology for seven years. Dr. Gordon Christensen cited him as "one of the most influential dentists in the country today."

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